Directory is very easy to use, both to customers who post information about their organization or company, and for visitors who are looking for information about the specific products or services.
The ultimate goal is for customers to have their company was found and all information is presented to the visitor. Customers, in turn, can get a complete list of all the organizations meet their request. Here's the secret. Need to attract clients to his company was found first, and the visitor has expressed interest in his company.
In order to achieve maximum results in an advertising company in the directory must be the most efficient use of all the properties directory.
Give some advice to clients directory.
Catalog allows you to upload your company logo. Perhaps the visitor saw somewhere and have your logo remembers your brand.
Description of the organization should be concise but as informative as possible. A visitor from the description should get all the information about your business. Contact details to be the most complete, list all the possible ways in which the user will be able to contact you. Do not think that this attribute, like ICQ could be of no interest to the visitor, on the contrary, is it the best way for him to get in touch with you or your salespeople. Important is a link to a web site or even a page of your partners or suppliers.
Catalog allows you to create price lists of products or services with the ability to show photos. Be sure to fill out the price list of your products or services. Visitor can already visually assess your proposal. In addition to the creation of price, the catalog allows you to create image galleries. Put back the best products. As they say, the best one to see once than to hear 100 times.
The most effective advertising tool in the directory is to place banner ads that appear randomly in the directory and the migration to your webpage. Attractive banner necessarily interested visitor. Proved that often visitors are looking for the same information in the catalog, and thanks to banner ads, learn more about the services in parallel in other areas that will interest them in the near future.
When you register in the directory, your organization gets to the "new company" with a brief description that appear on all pages of the catalog. As new customers lost their positions and eventually disappear from the section and find they can be either a local search engine, or browsing categories and partitions manually.
Five firms with a maximum attendance of the account and have the highest rating in the catalog are in the top five "top firms" also located on all pages of the catalog, which further increases their rating.
To get in the top five, also allows the advertising company in the form of banners.
Directory gives detailed statistics: the number of hits your account, the number of transitions on the link to your website, banner impressions, clicks on banners, CTR banners, comments and ratings are left by visitors.
After analyzing this information, you can more efficiently use all the catalog.